Granada to become involved with the French and Canadian co-producers
[I am disappointed] in the fact that British television has not
responded positively to a series which has been successful elsewhere,
notably in North America.
is the fact of the matter. Granada would happily have continued
in the co-production partnership throughout several more series
had we been able to persuade our colleagues on ITV that audiences
would respond favourably. We didn't, and I have to admit that the
audiences didn't either. However the point is that initially, Granada
invested very heavily in the series, money, people, time and talent.
Some things work, others don't: in retrospect, it has to be admitted
that it was not successfully invested.
In the end
we are in the hands of people who have to make a judgement about
such things [as promotion and scheduling]. ITV are limited in the
amount of promotion they can give. Peak-time schedules are extremely
competitive and, not for the first time and certainly not for the
last, I did not do well in the competition.
But the case
is that the ITV committee gave a lot of time and attention to the
decision: I know, because I was there. I did not share their views,
but I was witness to the fact that these views were very carefully
I don't agree
[that production values were disappointing]. The scripts were all
written by Bradbury himself, they were shot on location and on film
with a cast including Donald Pleasance, Denholm Elliot, Susan Wooldridge,
Roy Kinnear and Mary Morris. You don't often do better than that.
But the final judgement remains with the viewer.
As for the
re-titling [as Twist
in the Tale],
we wanted to establish that this series was not just another North
American import, which the Canadian title sequence and Bradbury's
own introduction implied. It was simply a matter of tactics. For
all Bradbury's renown among the reading public, he is not known
to the majority of British viewers, so we chose a title which gave
a flavour of the series rather than the name of the man who wrote
it. Obviously we did this in consultation with Bradbury himself
and we took care to credit him in other ways.
of this… is that I tried and lost. But having been very closely
involved in the project from the very beginning I cannot complain
about the support I had from Granada.